Industry

Fractional COO & delivery lead for agencies

I fix how work moves through your agency so delivery stops depending on you, and growth stops meaning more chaos and thinner margins.

16 years inside the operational layer. An independent fractional operator.

The patterns

How Agency operations break

Most agencies hit a ceiling somewhere between fifteen and sixty people. Not because the work dried up, but because the way delivery runs still depends on the founder holding it together. More clients means more firefighting, utilisation slips, and the best people burn out. The problem is rarely talent. It is that delivery was never designed to run without you.

The founder is still in every project

Delivery routes through you for the calls that matter, so the agency can only grow as far as your attention stretches.

Utilisation and margin are guesses

You feel busy and profitable, but you cannot see per-project margin until it is too late to change it.

Scoping and delivery disagree

Projects sold on optimism run over, and the gap comes out of your margin and your team's evenings.

No repeatable delivery model

Every project runs a little differently, so quality depends on who is staffed rather than how you work.

Sales-to-delivery handoffs leak

What was sold and what gets delivered drift apart, and the client feels the seam.

Firefighting crowds out improvement

Everyone is too busy delivering to fix why delivery is hard, so it never gets easier.

Why it happens

You built a great team, not a delivery system

Agencies grow on relationships and talent, and for a long time that is enough. The delivery model stays informal because the founder can absorb the gaps. Past a certain size the founder becomes the bottleneck, and no amount of hiring fixes a process that was never designed. The fix is a delivery system the team can run without you.

How I approach the fix

The order matters more than any single fix.

01

Diagnose first

I review how work actually moves from pitch to delivery to invoice, and where it depends on you. This is the Delivery Diagnostic.

02

Fix the founder-dependency first

The decisions and steps that only happen when you are involved get a process and an owner.

03

Implement, not advise

I put the delivery model and cadence in place and stay until the team is running it.

04

Make margin visible

Per-project economics you can see while there is still time to act.

05

Leave it running

A repeatable way of delivering that holds as you add people and clients.

Where this gets you

Delivery runs without you in every project. Utilisation and per-project margin are visible, not guessed. Projects land closer to what was scoped. And you get your time back for the work only the founder can do, like growth and key relationships.

Scale past the founder bottleneck.

A 30-minute call, no pitch. Tell me what is breaking and I will tell you straight whether I can help.